![]() ![]() It’s now making more money than the Sumes ever dreamed possible. Ever since the country hosted the recent soccer World Cup, Jeya’s has been thronged with tourists from all over the world. ![]() She and her husband, Mawonga – popularly known as ‘Jeya,’ a nickname from when he played for South Africa’s national football team in the 1980s - own the venue in Port Elizabeth, on South Africa’s south coast. We are a shebeen,” says Noxolo Sume, using a South African word meaning “informal drinking den.” When people come here, they want to feel a township vibe, not a luxury vibe. “We are part of the township, and proud of it. But she's determined not to gentrify her establishment. Noxolo Sume's traditional township tavern made a lot of money during the recent World Cup. ![]()
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